Remind yourself who you are creating for.
That "user" is your dad. That "customer" is your BFF. That "target audience" is your sister. This extension replaces the above generic words on your browser with people you can relate to. An extension for UX designers, marketers and creatives who want to create for the people that matter. Modified from the "Downworthy" Chrome Extension: http://downworthy.snipe.net/ Inspired by David Ogilvy: "The Consumer is not a moron; she is your wife." Made by www.josephgdavies.com
- (2014-06-02) Matt Longstaff: Kind of a nice idea until you've forgotten it's on and your bank is suddenly asking if you're an existing wife instead of an existing customer. Not helpful