YouTube Ads Checklist, a Guide On How to Set Up and optimize a YouTube Ads Campaign To Use When You Want to advertise on YouTube
Step by step YouTube advertising checklist for beginners to help you get your first campaigns up and running, even if you have with a low budget and for targeted traffic and audiences in any niche. YouTube Ads Checklist (Low CPC Campaigns) is a simple step by step checklist that i have created for a strategy that i have been using recently, for running dollar a day YouTube ad campaigns, with maximum Cost per view of 0.02 cents to drive traffic to your YouTube videos. If you want to use YouTube advertising and worried that you may not be doing it right or that the costs may be too high. this is a great checklist to start with to guide you through those first initial campaigns while keeping your costs low. WITH THIS... YOUTUBE ADVERTISING CHECKLIST YOU"LL BE ABLE TO: - Drive Laser Targeted Traffic - Keep Costs Within Budget - The Strategy Works For Any Niche - The Targeted Traffic Helps Rank Your Videos Too - The YouTube Algorithm Rewards Videos With High Watch Time and Retention Time With Higher Search Engine Rankings - The Targeted Audience Is Pre-Qualified (Twice) Before They Click On Your Video Ad - Our Method Of targeting Via Keywords And Targeted Video Placements Ensures That You Will Have a Large Enough Inventory To Keep Your Cost Per Click Down. --------------------------------------------------------------------------- This strategy uses YouTube discovery ads The reason why is simply that these have to be clicked, they are not ads that start playing when you are trying to watch a video. Discovery ads sit at the top of the search page, and to the right of the video watch pages and people read the ad first and then they choose to click through. So with the right audience targeting via my keyword strategy of using ONLY tags used for top ranked videos, or finding a large enough inventory of related YouTube videos to target via the YouTube placements option within google ads, then we have pre-qualified them by keyword, or video ad placement and by the ad copy that they chose to click through on. There is a Larger Strategy Behind This To Use For Affiliate Marketing and Email List Building. We get deeper into strategy with the D-Day Traffic System training which you will discover once you install and start using the chrome extension checklist. The Checklist tool scored your progress and as you go through the steps, this way you can see that you haven't missed anything while you can see that its quick and easy to set up as you create your YouTube Ad campaign set up --------------------------------------------------------------------------- Topics related to YouTube Ads Checklist For Beginners (Low CPC) Why Google Ads? Are Google ads worth it? Google Ads (formerly known as adwords) are worth it for both small and large businesses as well as affiliate marketers and econ store owners, consultants etc. and the advantage is that you can get instant traffic starting from today as Google advertises to millions of people. Also you start, stop or pause your campaigns at any time too, so if you want to tweak your campaigns and change bids etc. you can do so instantly. Google advertising can be very effective for small business, large businesses, affiliate marketers and ecom store owners and more and can definitely be worth the money if you know what you are doing. However, it can be expensive to hire and Ad agency with Google ad certification for search and display ads but this checklist is a good start for low cost video ads and the next checklist we will look at using gmail ads based on browsing history for targeting which can be done low cost per click too. ---------------------------------------------------- Are Google Ads Free No Google ads are not free but if you follow my checklist then its can be as low as 1 cent cost per view for YouTube video ads. ------------------------ How Do Google Ads Work Google Ads works as an auction system so that when people perform a keyword search an auction takes place to show specific ads via bidding based on the advertisers budget, maximum cost per click and quality score. The relevancy of the keywords is really important too as it will affect the quality score if your landing page is not congruent to the ad copy and keyword and people bounce off the page quickly. ---------------------------------------------------------- For more training, checklists and tools please check out my content at AdBlasta - PPC Recipes In a Software https://adblasta.com LeadBlasta - Create Chrome Extension Checklists Without Needing Any Coding Skills https://leadblasta.com I Blog Over At https://anthonyhayes.online and also https://blog.wordpressalpha.com Check Out My YouTube Channel Here http://www.youtube.com/c/AnthonyHayesSEO I Use Twitter https://twitter.com/TonyHayesSEO --------------------------------------------------------------------------- CHECK OUT MY RELATED CHECKLISTS HERE ClickBank Affiliate Marketing Checklist https://anthonyhayes.online/go/clickbank-affiliate-marketing-checklist/-2 RECOMMENDED CHROME EXTENSIONS VIDIQ TubeBuddy YouTube SEO Checklist YouTube Suggested Video Optimization Checklist -------------------------------------------------------------------- YouTube Ads FAQ Can you do paid promotion on YouTube? Run a paid YouTube ad campaign With marketing in general becoming more pay-to-play, you always have the option to promote your YouTube channel via ads. YouTube offers a variety of ad formats to choose from: Display ads: These ads show up on the right-hand sidebar of videos, and are only available on desktop. Should I pay to promote my YouTube channel? To help drive more views and subscribers to your channel, you can pay to run an ad campaign for your videos on YouTube through Google Ads. There's no minimum price to run an ad—and you can change your ads, targeting, and budgets at any time. You can also end your campaign whenever you want. What is a YouTube ad? YouTube advertising, done through Google Ads, is a way of advertising your video content on YouTube or in search results so you can maximize your user reach. This could be your video playing before a user views another's video or showing up in YouTube search results for people to watch in full. What does it cost to advertise on YouTube? On average, businesses pay an average YouTube advertising cost of $0.10 to $0.30 per view or action, with an average $10 daily budget. That means every time someone views your ad or engages with your ad, like by clicking on a call-to-action, you pay around $0.10 to $0.30. What is a good CTR for YouTube ads? YouTube benchmarks - Q1 2018 In Q1 2018, advertisers on the AdStage platform spent, on average, $9.68 per thousand impressions (CPM), and $3.21 per click (CPC). The average click-through rate (CTR) on YouTube was 0.33%. How does advertising on YouTube work? Once the viewer watches 30 seconds of your video, the creator is paid and the advertisers are charged. Display ads appear to the right of the featured video and above the video suggestion list. Display ads may run across all areas of YouTube, except on the homepage. Do Google ads work for YouTube? Promote your channel with Google Ads To help drive more views and subscribers to your channel, you can pay to run an ad campaign for your videos on YouTube through Google Ads. You can create an ad that appears before a video starts, or alongside a video on its watch page on YouTube. What are TrueView ads? TrueView video discovery ads are true to their name as they are video ads that are meant to be discovered on YouTube while a viewer browses the platform. Shown in search results and YouTube watch pages, video discovery ads bring your brand closer to your target audience without annoying them. How do I optimize YouTube ads? Define your metrics and goals. Track low performing placements. Use a custom thumbnail image. Drive people to buy with cards. Create calls-to-actions. Create a YouTube end slate. Use negative remarketing. Use close captioning to cater to viewer's needs and wants. How do I optimize video ads? Pull them in. Choose your thumbnail image carefully. Keep it short. Like with Facebook videos, shorter videos perform better. Play around with titles, end cards, and CTAs. Little tweaks like this can change the way someone interacts with your video and improve your view rate. Avoid ad fatigue. Do YouTube ads actually work? YouTube advertising is an incredible way to get your video ads out in front of a relevant, engaged audience. Yes, video content takes more work, but there are a lot of good reasons why most marketers are moving towards producing more video content. Overall, YouTube is worth it. How much is a YouTube ad? YouTube ads have an average cost-per-view of $0.010 – $0.030, and the views that you generate will count towards your overall YouTube viewer count. The average cost of reaching 100,000 viewers is around $2,000. Why you should advertise on YouTube? YouTube ads put your brand in front of that buying intent in a way no other platform can. Get your targeting right and suddenly you've got one of the cheapest advertising channels generating high-quality leads from people itching to buy. It's only a matter of time before more advertisers start investing in YouTube. What ads are on YouTube? TrueView Ads. TrueView ads are the standard video ad type on YouTube. Preroll Ads. Some in-stream ads are non-skippable and can play before, mid-roll, or after the main video. Bumpers. Why YouTube has so many ads now? The reason you are seeing so many ads is because those YouTubers that you have been following for years AND let there adverts run,is now YouTube has given them the option to overide the skip option & force you to watch adverts back to back anywhere from 30 secs to 1 & half mins...its called getting greedy. How do you get ads on YouTube? Go into youtube and do a search for it by keyword, do a google search or go into you browser history and get it from there. Google the company. Ads served on YouTube are hosted there. If you can't find it, company has privacy settings on. How do I make a good advertisement? Keep your ads relevant. Create multiple ads in an ad group. Describe what sets your product apart. Use your customers' language. Address your customers directly. Pre-qualify your visitors. Be specific. Include a call to action. How much does a 15 second YouTube ad cost? On average, businesses pay an average YouTube advertising cost of $0.10 to $0.30 per view or action, with an average $10 daily budget. That means every time someone views your ad or engages with your ad, like by clicking on a call-to-action, you pay around $0.10 to $0.30. Are YouTube ads expensive? Remember that all YouTube Ads except for Overlay in-stream ads (which are just text) need to be designed, the most expensive of which are the skippable TrueView in-stream ads. Expect to pay anywhere from R10,000 upwards for a YouTube video ad. What is a good impression rate? Half of all channels and videos on YouTube have an impressions CTR that can range between 2% and 10%. If a video gets a lot of impressions (such as if it appears on the Home Page), it's natural for the CTR to be lower. Videos where most of the impressions are from sources like your channel page may have a higher rate. What is a good average view duration? For most videos, an average view duration in the 70-80% range is performing well. But remember, if your desired outcome is to have your viewer click a link placed in your video, a steep drop off at that moment will reduce your average view duration but indicate an effective video. How do you create a campaign? Step 1: Preliminary Research and Goal Setting. Identify the problem, target audience, attitude or behavior you are trying to change, and intended outcomes. Step 2: Engagement of Key Stakeholders. Step 3: Audience Research. Step 4: Strategic And Tactical Planning. Step 5: Implementation. Step 6: Monitoring and Reporting. Which is a key benefit of TrueView discovery? It optimizes delivery to users who are most likely to buy. How do discovery ads work? The placement of Discovery ads is determined by the topics that a user is actively interested in, based on signals such as videos the user watches on YouTube or content the user follows on Discover. Discovery campaigns automatically apply exclusions to help ensure your ads appear next to advertiser-friendly content. Are TrueView ads skippable? With the latest TrueView offering, brand advertisers run their shorter video ad assets, including bumpers, as skippable units. Advertisers pay for TrueView in-stream ads after viewers watch 30 seconds, the video ends or viewers interact with the ads. What is the maximum file size for TrueView ads? YouTube TrueView Or Non-Skippable Ad Specs 300×60. JPG, static GIF, or PNG. Follow Google's image ad policies. Maximum size 150 KB. What does TrueView cost? For a TrueView in-stream video ad, you'll pay a maximum of US$0.25 when someone watches 30 seconds of your video (or the duration if it's shorter than 30 seconds) or engages with an interactive element, whichever comes first. Are bumper ads skippable? A bumper ad is a non-skippable video ad format created to extend the reach of a campaign. It appears before the video the user has chosen to view. Sold on a CPM basis, Bumper ads perform well on mobile devices. Do non skippable ads pay more? According to the video announcement, YouTube is rolling out the non-skippable ad option to all video creators so they can earn more from ads. Advertisers already pay more for non-skippable ads because viewers will watch the ad from start to finish. As a result, video creators earn more money from the advertisers. Should I use non skippable ads? Non-skippable ads are great for demanding the viewer's attention, as they can appear pre-, mid-, or post-roll while watching videos. For these reasons, we typically only recommend non-skippable ads to larger advertisers willing to spend more to generate brand and product awareness. Why are YouTube ads not skippable? Yes. Unskippable ads, and now there's a higher chance of you not seeing that “skip ad” button over the video. That's because YouTube has announced a big change for its content creators which encourages them to earn more money from ad revenues. Why are some ads Unskippable? The primary function for this as unit in my opinion is to garner mass awareness at a low cost on a premium platform. You'll never educate or introduce a product with this ad unit but could remind someone whos been to a product page or added a product to the cart. What is non skippable ads? Non-skippable ads are short in-stream video ads that play before, during, or after another video. Viewers don't have the option to skip your ad. With videos between 6 and 15 seconds, non-skippable ads allow you to reach viewers with your entire message. How do I create a TrueView video campaign? Sign in to your Google Ads account. In the page menu, click Campaigns. Click the plus button , then select New campaign. Select from one of the following campaign goals: Select the Video campaign type. Enter a name for your campaign. How do I set up display ads on YouTube? Sign in to your Google Ads account. In the Navigation panel, select the Display campaign and ad group you want to edit. In the Page menu, click Placements and then click the plus button . Select YouTube channels or YouTube videos and search using the search field. Click Save. What is a good view rate for YouTube ads? View through rates will vary according to industry, market and how impactful your video is. YouTube TrueView ads are the most widely used pre-roll ads. A general rule of thumb is to expect a 15% view through rate. This means that 15% of users will go on to watch your video. Is YouTube advertising effective? Follow this YouTube Advertising Checklist For Beginners
- (2020-12-19) Peripeti: I like this product so far.