CRX id
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Description from extension meta
Free Instagram Engagement Rate Calculator
Image from store
Description from store
This Free Instagram Engagement Rate Calculator provided by One Nought One calculates the active engagement rate of a business or creator profile on Instagram in real-time. It also displays the average category rate to understand better and help cross-reference actual data within your industry or sector for competitive analysis.
Unlike other similar tools available on store, using this extension is completely free, and there are no hidden charges, limits or even signup required.
How does it work?
The Active Engagement Rate is calculated from the mean average for all interactions and inversely proportional to the number of followers in your account from the last 12 posts or posts published within the previous 28 days, whichever has the minimum count for establishing recency.
An Average Category Rate is calculated by collating the data of Top 100 accounts in a particular category and by summing their active engagement rate sustained over 90 days. And this includes all the 1550+ Categories of Instagram
Latest reviews
- (2023-06-03) Shifa Sabir: One of the bestest and free Instagram tool! Not a single day goes by without me checking the AER on my account. It's a must for every creator out there
- (2023-05-19) Marven Dale Moreno: It is not working anymore. I tried uninstalling it and installing it back but can't see the engagement rate on IG.
- (2023-04-26) Daniel Humphrey: It has stopped working, but previously was great. I have tried reloading and on other computers but isn't showing currently
- (2023-02-14) Vijaya Nair: Must have tool, kudos to One Nought One for being such analytical and algorithms oriented
- (2022-11-17) TEDxMUITNoida 2022: This extension is a game changer for influencer marketing, a must have if you are a brand. I appreciate the constant updates and responsiveness of One Nought One to concerns from users and their effort to keep the extension active amidst constant changes to UI from Instagram. None of the other extensions available on Chrome Web Store is working!
- (2022-10-27) Dominique Nguyen: Hi there - has the new Instagram UI been rolled out for the extension to be updated yet? Basing this off the One Nought One's response on Sept 12 to Angelica's review. The extension doesn't consistently load for me and despite me navigating back to the home page and then the explore page to re-look up the influencer, it doesn't always show. Thanks.
- (2022-10-03) Abdelilah Elhadfi: archinul
- (2022-08-16) Angelica Nilsson: Doesn't work...
- (2022-07-13) Works in a jiffy! I only wish you provided extension for other browsers too. I used chrome rarely due to privacy concerns. Every time I have to audit my Instagram business account, I got to switch between browsers. Update: Thanks for the revert, I have updated your rating to 5 star, for your support!
- (2022-07-12) Max Ridd: Very helpful, quick to access tool.
- (2022-06-03) Annie Young: Would be a 5 star but the extension has stopped working recently. It was a GREAT too! Will it be fixed?!
- (2022-06-02) Strokestown Park & The National Famine Musuem: Loved this extension it was a must use. But how now stopped working on Chrome. Was 5* until this point
- (2022-05-18) Social Plus One: Our Agency have been using this calculator to show our clients the impact of engagement rate on business and creator accounts since last year. At the time we installed it, there were only few users and we credited ourselves for finding this hidden gem on Chrome web store. Very good work, team One Nought One, hope you add more features to this extension going ahead!
- (2022-05-16) Aryaman Gupta: After a lot of research and trying out different websites and tools to calculate my engagement rate, I finally found this extension with no *terms and conditions* attached. Love its simple and straightforward design along with the science behind it. This engagement rate calculator, does what it says - calculate the active engagement rate which means no fake followers, no irrelevant accounts. Best way to bust those influencers with fake following. We use this extension to calculate the engagement of influencers before any collaboration.
- (2022-05-11) Meg: This tool is amazing but it stopped working after a few weeks. I've tried uninstalling and reinstalling, new window, everything is updated - nothing. Really disappointed because this tool was very helpful for tracking engagement KPI's
- (2021-10-16) Pranav Mattapalli: A really helpful tool, must have for businesses on social media.
- (2021-10-15) Yajur Lath: Very good tool for a social media audit.