Description from extension meta
Mass update the match type before adding keywords in Google Ads.
Image from store
Description from store
Bulk update the match type on keywords that you're adding within Google Ads.
Google defaults your new keyword to Broad match when you're adding new keywords or adding new matched terms as keywords.
This extension lets you get the match type selector back.
Follow these 4 steps:
→ Install our Match Type Helper Chrome extension.
→ Review matched search terms in Google Ads.
→ Choose your desired match type: exact, phrase, or broad.
→ Bulk change match types for all matched terms before adding.
Updated to work across all Google Ads keyword screens:
⦾ Adding Keywords from "Insights and report\Search terms"
⦾ Adding Negative Keywords from "Insights and report\Search terms"
⦾ Adding Search keywords from "Campaigns\Ad Groups"
⦾ Add Negative search keywords from "Campaigns\Ad Groups"
░░░ Details: ░░░
Previously, Google Ads let you choose whether a new keyword should be "Exact," "Phrase," or "Broad" match directly when adding it from the matched search terms. Now, Google automatically sets new keywords as "Broad" match, and if you want "Exact" or "Phrase" match, you have to add extra symbols manually each time, which can be time-consuming and error-prone.
Our Google Ads extension addresses this issue. It allows you to:
→ Choose the match type for each keyword individually when adding matched search terms.
→ Change the match type for all matched terms in bulk before adding them.
This makes the process faster and reduces the likelihood of mistakes.
Our extension works on your device and does not send your data to external servers or third parties.
░░░ Change Log: ░░░
v1.0.13
• Minor bug fix to address multiple " and [ syntax which could occur
v1.0.12
• Extension name change to better represent the broader capabilities recently added
• Adjustments to improve activation of extension under different conditions
v1.0.11
• Minor UI fixes
• Changed extension activation method to address issue reported by some users
v1.0.10
• Extended match type switcher from "matched terms" screens to core "add keyword/negative keyword" screens to enable quick match type switching everywhere
• Revised UI with buttons for improved UX
• Added links to Privacy Policy, Support Center, Reviews and Social Sharing
v1.0.6
• First release
Latest reviews
- (2025-07-01) Anup Verma: bad
- (2025-03-13) Maria Acevedo: great
- (2025-03-02) Emil Pedersen: Awesome plugin saving me tremendous amounts of time and hassle! Highly recommend!
- (2025-01-17) Dan R-MCC: Used to be great, unobtrusive and just did its job. Now looks horrid and has totally unnecessary extra buttons. Removed. ...edit - changes look much better, thanks. (didn't mean to sound so grumpy before!). Added again and loving it again.
- (2025-01-16) Jimmy Koopmans: Nice work
- (2024-12-21) Sanjay Biswal: Really it's good. it will be helpfull for all of the paid ads expert. @Colin Greig not sure what is happening to this extension. i think there is the bug of this. it's not working proplerly as it was worked previously... Once you installed it will work but ln second time it will not work...
- (2024-12-20) Tyrone Caberte: Very useful add-on! Thank you so much!
- (2024-12-18) Marketing Garden: The best extensions there is. Very easy to exclude keywords in different match types. Although previous versions was allot cleaner wich I actually prefer.
- (2024-05-04) Jamila Achouatte: Must have for anyone who uses Google Ads. Very useful and saves time.
- (2024-03-22) Big Room: Excellent add-on!
- (2024-03-01) Hazem Dahi: So much helpful and made my life way easier on my day to day keyword checks
- (2024-02-09) Rajdeep Dey: Super Useful.. Time Saver
- (2024-01-11) Richard Lawton: Great time saver, thanks
- (2023-10-24) Jamie Lincoln: super useful, thanks
- (2023-10-24) Jamie Lincoln: super useful, thanks
- (2023-10-22) Adnan Syafii: It's useful. Thank you for creating this tool!
- (2023-10-22) Adnan Syafii: It's useful. Thank you for creating this tool!
- (2023-10-02) Arjan Schoorl: This is one of the most underrated chrome extensions for Google Ads specialists.
- (2023-10-02) Arjan Schoorl: This is one of the most underrated chrome extensions for Google Ads specialists.
- (2023-05-08) Anita Perez: Perfect!
- (2023-05-08) Anita Perez: Perfect!
Statistics
Installs
4,000
history
Category
Rating
4.6571 (35 votes)
Last update / version
2025-01-07 / 1.0.13
Listing languages
en