CRX id
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Description from extension meta
Elevate Your Style, Consciously.
Image from store
Description from store
Are you looking for stylish, sustainable fashion? Try out SHADE, your ultimate sustainable shopping companion. 🌟
💻 Add to Chrome: Click the button above and pin the extension to your toolbar for easy access.
🔍 Product Search: Instead of text-based search, use visual AI to find sustainable alternatives that match the style you're after. Simply click on an image and let SHADE do the rest.
👗 Product Discovery: Browse over 70,000 sustainable pieces from brands rated 'Good' and Great' by Good On You; the world's leading source for fashion brand ratings.
This marks the initial version of SHADE! Huge thanks to our early users and brands for their invaluable help in bringing this to life. We're always iterating, so feel free to contact us at [email protected] or check out www.shadyclub.com to share your feedback and ideas for the upcoming version!
About Us:
SHADE is being developed by SHADY.CLUB, a fashion AI startup founded entirely by fierce women to make sustainability more accessible. From the founders: "You can rock style and sustainability without compromise; numerous brands are devoted to sustainably crafting the latest-in-fashion, even in the fast fashion realm. These brands lack the resources to rival big retailers and deserve more visibility. The aim of SHADE is to get their products in front of shoppers and a fair shot at tackling greenwashing."
Disclaimers:
1. While we appreciate that Google warns users about how extensions work, please note that this is a standard warning. SHADE does not read and change all your data on websites. For more details on data collection and usage, refer to our privacy policy at: https://www.shadyclub.com/privacy-policy
2. You might see a caution message when downloading the extension. This is because we're new on the Chrome store and not yet recognised as active developers.
3. SHADY.CLUB is not accountable for the accuracy of Good On You’s brand sustainability ratings and data. Explore more about their ratings at: www.goodonyou.eco/how-we-rate/
Latest reviews
- (2022-10-13) Matteo Guerrato: One word: AMAZING. On the suggestion of my young sister, I normally buy stuff on Shein because they are cheap. But I'm shocked to see how bad they are for the environment. Never again. Seriously, I'm gonna share this extension with her and her friends. In Italy, we care a lot about product transparency and origins; with fashion, you don't even think about it. I was surprised that I could find a real alternative to a pair of trousers I like. So, I ended up buying them on Afends. Same shape and colour, but the model is even sicker! Can't believe this works for real. It also gives you the chance to discover new brands. I love it! Only one little thing they can improve: there is a button to amplify the pop-up window. I wish it was more visible because it's very useful.
- (2022-10-13) Iago Patiño López: Really cool extension. It makes it so much easier to make sustainable purchases. This is a must-have extension for your browser. Highly recommend it!
- (2022-09-30) Julie Andrea: Really cool tool and basically what anyone doing online shopping needs in order to know what they are buying into! SHADE really helps to know when a brand is just green washing and when they are actually up for some sustainable practices, and ON TOP OF THAT the magic wand tool which helps to find alternative products in the same style but in a higher sustainable rating is a musthave! really helps cut down the time of additional research after finding a look you actually like. Really recommending and using myself every time!
- (2022-09-30) Kirsten Bertelsen: Trustworthy because they use solid data to back their ratings and really nice with the drag&drop function that shows me cool alternatives. Makes me discover loads of new sustainable brands that I didn't know. Love it!
- (2022-09-29) Mae Ling: Such an amazing tool - I would 10/10 recommend this extension! In the past five years I have wanted to shop more responsibly but felt like it was a time consuming task. I was also having a difficult time finding my style in the popular sustainable brands. SHADE has really helped introduce me to so many new brands and a new way of shopping.
- (2022-09-28) thomas go: Shade is the best plug-in I used in ages! I was always such a massive fan of Diesel Jeans, until I learnt about their unsustainable practices. Shade found me the perfect match to switch to an amazing sustainable alternative with Goodsociety. Got 3 pairs now and they were the perfect fit for me and exactly what I was looking for in a brand. Such a crazy cool plug-in!
- (2022-09-25) Jasper Jia: This plugin is amazingly designed and my shopping behaviour has changed drastically because the following reasons: 1. It is automatic. Over the years, I have tried many different ways to nudge changes in my shopping behaviour but they all ultimately failed. I believe it was because the previous attempts did not truly embed in my shopping behaviour. SHADE automatically popping up every time I go on a shopping site has made this nudge so natural and embedded in my browsing behaviour which I believe is the biggest reason why it has worked so well for me - just over the weekend, SHADE has nudged me away from buying fast fashion goods and instead decide to go with some high quality and sustainable options! 2. It is educational. I have learned so much about sustainable brands and have realised how green-washed I was. I am an average consumer who is always open to make more sustainable options when presented to me, but I am also not the type to thoroughly validate the claims made by the brands. SHADE truly helped me to understand and be more careful with brand's marketing scheme - making me a better educated consumer. 3. It suggests alternatives. SHADE did not leave me stranded by simply saying "Oh, don't buy this because it is not good for the planet" - instead, it leads me to better and more sustainable options. It is so easy to make excuses to shop fast fashion goodies because I could not find any alternatives very efficiently. Sometimes I just settled with less sustainable options to save myself time and energy from searching for the more ethically made options. SHADE's suggestions and magic wand have made it so easy for me to find sustainably made goods that look just as great and higher quality! I 200% would recommend anyone to use this plugin if you browse and shopping on the web regularly! I wholeheartedly believe it will make you a better educated and more sustainable consumer!
- (2022-09-24) Analiza Binondo: I was trying to search for a blazer using sustainable material and I would say that SHADE chrome extension is very genius to give me so many options. Thanks to the brains behind this easy to download app for championing environmental care. Will definitely recommend SHADE to my friends for an effortless eco-conscious and ethical fashion shopping experience!
- (2022-09-24) Maryam El-Rashid: Easy to use extension that makes sustainable shopping fun and accessible! Would recommend to anyone wanting to shop more consciously but doesn't know how - SHADE does all the hard work for you!
- (2022-09-23) Emil H. Lauritsen: Great extension that helps me find sustainable fashion! Very easy to download and use. 10/10 would use all the time. Hella good.
- (2022-09-22) Max Medhurst: Super cool extension! Fun and interesting way to shop for sustainable fashion!