CRX id
fcejbjalmgocomoinikjejnkimlnoljp
fcejbjalmgocomoinikjejnkimlnoljp
Description from extension meta
Find out who targets you with digital advertising
Image from store
Description from store
Politicians have always used misleading ads and campaign tricks to win votes. But because Big Tech enables campaigns to secretly launch thousands of ads at once, today’s voters are seeing ads that are more divisive and misleading than ever before.
Despite this, there’s still little systematic data on how individuals are targeted by campaigns.
We believe that these platforms have too much power over our civic conversations; that privately targeted political ads increase polarization and mistrust and that neither campaigns nor Big Tech will behave more responsibly without public pressure and transparency.
That’s why we run Who Targets Me – a free browser extension that lets you contribute to a crowdsourced library of political ads.
The browser extension gives you:
- A record of all the political ads you're targeted with and why you see them
- Data about which parties and groups are targeting you most
- Data about which parties and groups are targeting your district most heavily
- Data about how many political ads there are vs. the total number of ads running at any given time
By tracking how campaigns are using Big Tech to privately target voters, we can contribute to reform of how politics is done, protect a fair democratic process and elections, and start to repair our national conversation.
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Who Targets Me launched in the UK in 2017 and has since been run in over 20 countries around the world.
Our work has been covered by the BBC, New York Times, CNN and many others.
*How to use Who Targets Me*
- Install the browser extension
- Create an anonymous profile (your age, location, gender and political leaning)
- Decide whether to participate in one of our research partnerships
- Use Facebook and other social media platforms as usual
- Click the plugin icon from time to time to see who is trying to influence your views with political ads
What the plugin captures:
- Facebook ads, their content and targeting
What the plugin doesn't capture:
- Any other type of post
- Any personal information or information about your Facebook account
You can choose to stop participating in the project at any time and, should you wish to, delete the ads you've contributed to the project.
Latest reviews
- (2021-05-01) Manuel Mahle: great
- (2021-05-01) Sebastian Kasanzew: nice!
- (2021-05-01) Mark kus (Markus): Böhmi hust* mmhh lucid
- (2021-03-09) Przemyslaw Bielicki: I just noticed I have it installed but besides active add-on I see no other impact. What is it really doing ? Isn't it actually targeting me ?
- (2019-10-15) Maklane deWever: Very interesting. Quite happy with the download.
- (2019-06-14) George Forth: Just sits there saying "Loading, thank you for your patience". It's been several weeks. Still waiting.
- (2019-05-20) n ascentt: Installed as I am curious what personal information untrusted websites have gathered on me. Am told I need to fill in an anonymous questionnaire before I start. 2 questions in, asks for my home post code. Uninstalled.
- (2019-05-18) sergio antelo: alguien me puede ayudar [email protected]
- (2019-01-21) Zsolt Náday: I don't line in the UK, and I don't remember any British political ad.
- (2019-01-08) Aleksi Knuutila: Who Targets Me seems like a solid piece of software. At first I wondered why it is requesting the right to read all websites, but looking at the code (openly available on Github), it's obvious that it focuses only on traffic to and from Facebook, and promoted ads specifically. I will be helping WhoTargets.me collect data from the Finnish elections. The information it gives me about what kinds of ads I see looks really interesting, I'm looking forward to having that information at hand.
- (2018-11-09) Matt Combes: I installed this because of the supposed points I was going to get from YouGov. Just had to run it through the election, they said, and then I'd bank like 7500 points. And here it is, November 8, and still nothing. I'm going to go ahead and uninstall. This extension isn't nearly as bad as the other one YouGov had me install (Facebook Political Ad Collector), but still pretty disappointed. Thanks for nothing, YouGov.
- (2018-04-19) András Őri: Hetek óta fut és semmit nem csinál.
Latest issues
- (2023-03-26, v:2.1.0) Izet Plavsic: Uninstalling the extension
For about the 20+ times I am trying to uninstall your extension. I use windows 10 and google chrome. I remove the extension and after a restart the extension is installed again and I land on your "Set up Who Targets Me" Page that you would see when you install it. I am out of ideas how to remove your programm. - (2021-10-02, v:1.3.0) Rick Pattson: turn off adblocker?
might be a redundant question, but is it necessary to disable all adblockers (e.g. from uBlock, built-in in Brave, etc.)? would also interest me from a technical point of view why this is not or necessary. - (2021-07-23, v:1.3.0) Sillke Schulz: Profile Set up
Same problem as Stephan Streichhahn: can't set up my anonymous Profile after installingthe extension in Chrome. Regards, Silke - (2021-05-01, v:1.3.0) Stephan Sound: Registration?
Hey there, I have installed the Chrome extention and can't find any option to register. Did I miss something? Regards, Stephan