GA4 Internal Traffic Filter icon

GA4 Internal Traffic Filter

Extension Actions

CRX ID
ahfceiellmolahalngnmojcnhhlhhchi
Description from extension meta

A data filter lets you include or exclude incoming event data from being processed by Google Analytics. Analytics evaluates data…

Image from store
GA4 Internal Traffic Filter
Description from store

A data filter lets you include or exclude incoming event data from being processed by Google Analytics.

Analytics evaluates data filters from the point of creation forward.

This extension will allow you to be able to filter all your team's internal traffic from your data stream within Google Analytics 4 without having to use IP addresses to filter this data.

Latest reviews

Edson Campana
Excelent tool
PJ B
Useful app, but it doesn't stay active when you restart Chrome, so you have to remember to enable it every time.
Bojan Basrak
The plugin overview is terrible as it doesn't explain what the plugin even does. However, it does work - when activated, all GA4 hits will have a traffic_type parameter (tt) value set as "internal". By default, GA4 has a built-in Internal Traffic Filter that is triggered by the above parameter-value pair. The default filter state is "Testing" and my advice is to leave it like that. If you set it to "Active", your internal traffic will not be recorded in GA4, but if the filter is in a "Testing" state, you can create comparisons and reporting filters with the built-in dimension "Test data filter name". If all of this looks confusing, here's a detailed explanation: https://www.linkedin.com/pulse/filtering-internal-traffic-ga4-self-id-without-ip-addresses-basrak
Gustavo Esteves
Excelent!
Georgios Mavreas
Not working
Georgios Mavreas
Not working