Sofie

Automatically find your makeup shade on any site!

Additionally, see Duplicates to your favorite beauty products without ever leaving the page.

Sofie, a beauty tech company, can tell you your shade in any foundation or concealer when you tell us a foundation or concealer that you already know is a shade match. Just pick one - or more! - from your collection.

Sofie has also done extensive research to find Duplicates to makeup and skincare products based on the relevant mix of:
-Ingredients
-Formulation
-Texture
-Coverage
-SPF
-Color (lipstick, bronzer, blush, eyeshadow)
-Shade (foundation, concealer)

The Sofie Extension offers:
-Foundation shade matching & duplicates
-Concealer shade matching & duplicates
-Color product duplicates (Coming Soon)
-Skincare product duplicates (Coming Soon)

To learn more and get occasion based recommendations as well, visit: https://meetsofie.com