Google Ads Match Type Helper™

Bulk-update match types on the keywords you add in Google Ads and now Microsoft Ads (Bing Ads).

Google increasingly defaults new keywords to Broad match, whether you're adding new keywords, promoting matched search terms, or applying negatives. This slows down workflow and increases the chance of syntax errors.

Microsoft Ads often defaults to Phrase match and has a cumbersome, multi-step selector to change the keyword match type.

This extension brings back the bulk match type selector — and now works across Google Ads and Microsoft Ads.

Follow these 4 steps:
→ Install our Match Type Helper Chrome extension.
→ Review matched search terms in Google Ads.
→ Choose your desired match type: exact, phrase, or broad.
→ Bulk change match types for all matched terms before adding.

░░░ Supported Screens (Google Ads + Microsoft Ads): ░░░

Google Ads
⦾ Adding Keywords from Insights and reports → Search terms
⦾ Adding Negative Keywords from Insights and reports → Search terms
⦾ Adding search keywords from Campaigns → Ad Groups
⦾ Adding Negative keywords from Campaigns → Ad Groups

Microsoft Ads (New)
⦾ Adding Keywords from Search terms
⦾ Adding Negative Keywords from Search terms
⦾ Adding keywords from Campaigns → Ad Groups
⦾ Adding Negative keywords from Campaigns → Ad Groups

░░░ Details: ░░░
Previously, Google Ads let you choose whether a new keyword should be "Exact," "Phrase," or "Broad" match directly when adding it from the matched search terms. Now, Google automatically sets new keywords as "Broad" match, and if you want "Exact" or "Phrase" match, you have to add extra symbols manually each time, which can be time-consuming and error-prone.

Our Google Ads extension addresses this issue. It allows you to:
→ Choose the match type for each keyword individually when adding matched search terms.
→ Change the match type for all matched terms in bulk before adding them.

This makes the process faster and reduces the likelihood of mistakes.

Our extension works on your device and does not send your data to external servers or third parties.

░░░ Change Log: ░░░
v1.0.15
• Major: Extended match type helper functionality to Microsoft Ads (Bing Ads)

v1.0.13
• Minor bug fix to address multiple " and [ syntax which could occur

v1.0.12
• Extension name change to better represent the broader capabilities recently added
• Adjustments to improve activation of extension under different conditions

v1.0.11
• Minor UI fixes
• Changed extension activation method to address issue reported by some users

v1.0.10
• Extended match type switcher from "matched terms" screens to core "add keyword/negative keyword" screens to enable quick match type switching everywhere
• Revised UI with buttons for improved UX
• Added links to Privacy Policy, Support Center, Reviews and Social Sharing

v1.0.6
• First release