The Drunk User

A user should be able to look at a page and instantly recognize what is the path he is supposed to take.

So, here is a question for you:

Can a user go through your conversion funnel without being able to read a single word on your website?

In most cases, no.

Very often there is a secondary element on the website that happens to pop-out more then the call-to-actions, and distract the user from the awesome conversion path you designed.

There is an easy way to check if this is the case:

Become a drunk user.

With a simple click on the app's icon, you will be able to browse through any website with a blurry vision and test the UX design of any website.

Why is this different than taking a screenshot and applying a gaussian blur?

- It's faster
- You can navigate the full website without taking dozens of screenshots
- You can click on any element and actually go through the conversion funnel
- You can activate it and deactivate it at any time with 1 click

Once you find some elements on you website for which you want to improve the visual hierarchy, here are a few things you might want to play around with:

Size
Contrast
Colour
Shape
Position
Whitespace and padding

Developers: Simone Magazzù & Giacomo Grazioli

Mentions:

As far as I can tell, the phrase The User is Drunk can originally be attributed to Will Dayble.