Protect My Choices

Download / Install How to install an extension

CRX id

hdgloanjhdcenjgiafkpbehddcnonlic

Description from extension meta

Helps preserve your options for interest-based ads from companies in the AdChoices self-regulatory program.

Image from store Protect My Choices

Description from store The AdChoices Protect My Choices (beta) extension helps preserve the opt-out choices you set on the Digital Advertising Alliance's WebChoices consumer choice tool. The WebChoices tool uses cookies to store the choices you make on some browsers, and the PMC is designed to prevent the accidental deletion of those cookies. New features in the PMC 2.1.4 (beta) extends your choices beyond cookies, so companies can honor your choices and preferences via a browser-based signal that does not require third-party cookies. Some things you should know: * Protect My Choices applies to the choices and preferences made through the WebChoices tool, which apply to interest-based advertising and other applicable uses of data by DAA participating companies. Once you install the extension, you will still receive other types of online advertising from participating companies, and the websites you visit may still collect information for other purposes, consistent with DAA Principles. * As more companies join the DAA’s industry self-regulatory program, their opt-outs will be added to the Protect My Choices browser extensions. We suggest you pin the extension to your browser. Industry support for the new features will change over time as more and more companies adopt technology for responding to non-cookie-based choices and preferences. Please visit the Protect My Choices Extension periodically to review your choices or to update your choices to include new participating companies. * The DAA program requires participating companies to clearly inform consumers about their data collection practices and to enable consumers to exercise control for interest-based ads. The DAA’s choice tools (WebChoices, Protect My Choices, YourAdChoices Token Tool, and AppChoices) serve as central elements of the program by offering consumers transparency around companies engaged in interest-based advertising and the ability to exercise choice from participating companies through a consistent, simple user experience * These extensions and your choices and preferences apply only in the specific browser in which they were set or installed, so you should separately set your preferences for other browsers and for other devices you may use. * The DAA tools use a short-duration first-party cookie (i.e. a cookie set by the website you are visiting) to allow the PMC to read and store your requests. Thus, first-party cookies must be supported by your browser for the PMC to read any choices or preferences made using our tools. First-party cookies are standard for all major browsers, unless you have customized your settings. Please note that the first-party cookie expires within seven days, please install the PMC as soon as possible. * Installing the PMC without expressing your choices through DAA tools will not transmit or make those choices or preferences available to companies. Deleting, uninstalling or not updating the PMC may result in your requests not being readable. If you are updating from PMC 1.0 to PMC 2, prior selections will be automatically imported. * The use of these browser extensions is governed by the Terms of Use and their individual licenses.

Latest reviews

(2025-06-30) Ray Carney: How about this one Google, leave our devices alone, stop all these BS advertisements and this way the general public do not have to find ways around your nonsense. I don't purchase anything from anyone who interrupts or invades my devices. I have used Google Chrome since before the Netscape days but I considering ripping Google Chrome it out of all my devices. so NAAAAAAA! I don't see this application doing anything on Windows or Android.
(2024-11-30) Seyfudin Kadir: good app
(2024-09-14) zabbe: Tool do not work anymore. Very unclear how opting out is done, and when you do opt out and press submit. You meet an error message from their server.
(2024-09-13) Alex H: UI is super sketchy. Dumb wording making it impossible to know if you are agreeing to ads or preventing them.
(2024-05-06) Landon Cucchi: It doesn't work. It doesn't do anything at all.
(2024-05-06) Landon Cucchi: It doesn't work. It doesn't do anything at all.
(2023-12-12) RVA III: I loaded Ghostery and I can't see that it does anything either.
(2022-09-20) Dawne G (aka TechQueen): Doesn't actually do any thing...and I went through the headache of doing all the extra items required before hand on this one, as well as two others -IBA opt out (google) and Goggle Analytics opt out. to ensure that once the exention was loaded it sites would respect things. But nope. Neither one of these do anything. However I found one that DOES work - Ghostery - It Blocks Ads, trackers, you name it perfectly. Even hyperlinks from pages I normally use are sent to a Ghostery page telling you that this is a redirect and may not be safe etc....Didnt expect that. Best thing is when you can click on the extension settings of Ghostery you can SEE the details of what is being blocked--right down to the name, url etc.... Of course you can also edit settings per site as needed. It was free, but at this point I will buy the full pro version. Since it's the first extension that actually protects tracking, ads, and all that garbage that is all over webpages. Amusing part? The stuff that this "Protect my choices" was supposed to block or protect? Was in the Ghostery items. LOL Even after I had specifically stated to be opted out of all that stuff.
(2022-09-20) Dawne G (aka TechQueen): Doesn't actually do any thing...and I went through the headache of doing all the extra items required before hand on this one, as well as two others -IBA opt out (google) and Goggle Analytics opt out. to ensure that once the exention was loaded it sites would respect things. But nope. Neither one of these do anything. However I found one that DOES work - Ghostery - It Blocks Ads, trackers, you name it perfectly. Even hyperlinks from pages I normally use are sent to a Ghostery page telling you that this is a redirect and may not be safe etc....Didnt expect that. Best thing is when you can click on the extension settings of Ghostery you can SEE the details of what is being blocked--right down to the name, url etc.... Of course you can also edit settings per site as needed. It was free, but at this point I will buy the full pro version. Since it's the first extension that actually protects tracking, ads, and all that garbage that is all over webpages. Amusing part? The stuff that this "Protect my choices" was supposed to block or protect? Was in the Ghostery items. LOL Even after I had specifically stated to be opted out of all that stuff.
(2022-06-07) Tony Cassio: excelente. aunque google le ponga muchas trampas, pero muy buena extension.
(2022-05-31) Семён Иванов: It`s very good! thanks!
(2022-05-31) Семён Иванов: It`s very good! thanks!
(2022-04-29) RiNo O: Doesn't work.
(2022-04-29) RiNo O: Doesn't work.
(2022-04-16) oldman: I find it really doesn't work as advertised
(2022-04-16) oldman: I find it really doesn't work as advertised
(2022-01-31) John Spalvins: Perhaps I don't understand what this extension is actually supposed to do, but I use on average 8-12 browsers from Google across 5 devices (all synced) and still get interest-based ads even though I have it checked to opt-out in my settings in my profile, and every single time I update anything, unsync/resync to my account, essentially make any change to any one of my browsers, besides finding that my account "mysteriously" has opt-out disabled once again, Google Ad Settings (YourAdChoices/IBA) seems to think that all 126 or 128 companies listed seems to think that I wish to "Customize Ads for My Browser". As an experiment, I've gone in to the Ad settings on every single browser on a very regular basis, and most of the time, I'm "magically" unchosen to opt-out once again. Personally uBlock Origin id the only solution I've discovered that has an actual effect on my browsing experience with Chrome.
(2022-01-31) John Spalvins: Perhaps I don't understand what this extension is actually supposed to do, but I use on average 8-12 browsers from Google across 5 devices (all synced) and still get interest-based ads even though I have it checked to opt-out in my settings in my profile, and every single time I update anything, unsync/resync to my account, essentially make any change to any one of my browsers, besides finding that my account "mysteriously" has opt-out disabled once again, Google Ad Settings (YourAdChoices/IBA) seems to think that all 126 or 128 companies listed seems to think that I wish to "Customize Ads for My Browser". As an experiment, I've gone in to the Ad settings on every single browser on a very regular basis, and most of the time, I'm "magically" unchosen to opt-out once again. Personally uBlock Origin id the only solution I've discovered that has an actual effect on my browsing experience with Chrome.
(2021-12-15) Colette Ryan: How do I uninstall it?
(2021-11-26) hammad danish: jhjjjj
(2021-06-18) 润: it doesn't work.
(2021-06-18) 润: it doesn't work.
(2021-04-01) Erik D. Phillips: How do we know what you say you're doing...you're really doing? Also....For a company that is supposed to be helping to enforce our choices when it comes to privacy....why then have YOU not provided any information about the collection or usage of YOUR data???
(2021-02-10) Ess Mo: Méfiance ! A l'installation, par défaut, il autorise voire implémente tous les sites dont souhaiterait la disparition !
(2021-01-29) fhj 52: "Opt out requests for 35 participating companies were successful" ...out of 114. "Opt-out requests for 79 participating companies were not completed." It's the same kind of result every time I update choices. The numbers vary slightly but 2/3 of the so-called " participating companies " are not really participating. I have noticed no improvement with it installed. My best guess is that the so-called " participating companies " are not advertising very much, at least not at the sites I visit. After 3 attempts, again, for the THIRD update, it still failed on 2/3 of the companies. I don't have the time or patience for this nonsense. =>Removed.
(2021-01-29) fhj 52: "Opt out requests for 35 participating companies were successful" ...out of 114. "Opt-out requests for 79 participating companies were not completed." It's the same kind of result every time I update choices. The numbers vary slightly but 2/3 of the so-called " participating companies " are not really participating. I have noticed no improvement with it installed. My best guess is that the so-called " participating companies " are not advertising very much, at least not at the sites I visit. After 3 attempts, again, for the THIRD update, it still failed on 2/3 of the companies. I don't have the time or patience for this nonsense. =>Removed.
(2020-07-21) Sean Lally: Just doesnt work, a waste of time. I still need to go in an manually check all the time.
(2020-07-21) Sean Lally: Just doesnt work, a waste of time. I still need to go in an manually check all the time.
(2020-04-05) Александр Дока: Внимательно почитайте обзор это не блокировщик рекламы.
(2020-03-17) Aryan Nikam: This is great!!!!
(2020-03-17) Aryan Nikam: This is great!!!!
(2020-01-04) Jake: I hope this extension blocks all of these advertisers that it claims to. I will have to wait and see to test it. Will update my review in a few weeks.
(2019-12-25) 梁国义: 这干嘛用的？
(2019-12-21) Roberto Arca Tasende: me molestan los anuncios me quitan tiempo.
(2019-12-18) Delik POS (delikpos): application supports
(2019-12-18) Delik POS (delikpos): application supports
(2019-10-28) John Cebs: This app is only to protect your opt-out choices from YourAdChoices.com. This itself is not an ad blocker. This is supposed to help you maintain your targeted advertising opt-out cookies when you clear your cookies in a browser. Again, this can not, does not, and will not block a single ad. It will protect your targeted advertising preferences should you clear your cookies and start from scratch.
(2019-10-28) John Cebs: This app is only to protect your opt-out choices from YourAdChoices.com. This itself is not an ad blocker. This is supposed to help you maintain your targeted advertising opt-out cookies when you clear your cookies in a browser. Again, this can not, does not, and will not block a single ad. It will protect your targeted advertising preferences should you clear your cookies and start from scratch.
(2019-08-29) Dave Mitchell: QUESTION: In the settings for this extension, there is an option that I would like qualified. "Site access This extension can read and change your data on sites. You can control which sites the extension can access." "Automatically allow access on the following sites" http://*.advertiser-example* http://*.advertiser-example* http://*.advertiser-example* In particular, what does this phrase "Automatically allow access on the following sites" mean? All of the sites listed in the extension were turned ON in the settings. I understand this as meaning "You can control which sites the extension can access" What happens when the extension has access? Does this mean the extension is BLOCKING these sites when they are turned on in the settings or is the extension ALLOWING these sites to access my browser when turned on?
(2019-07-09) My Ad's From New Technology: It is so amazing
(2019-07-09) My Ad's From New Technology: It is so amazing
(2019-07-05) Roman Laptenok: Наше Солнце В Центре Нашей Земли. А Вообщем Земля И Солнце Это Одно Целое, Такая Форма Жизни! Мир Вокруг Нас - Многогранен. Лаптёнок Роман Михайлович.
(2018-10-17) Chi Hiremath: Not working at all.
(2018-10-17) Chi Hiremath: Not working at all.
(2018-09-04) Paul Harbison: Mandated by both US and EU federal law, excellent application to keep updated.
(2018-09-04) Paul Harbison: Mandated by both US and EU federal law, excellent application to keep updated.
(2018-08-20) NUL A C ....! les pubs s affiches toujours
(2018-08-10) Dennis Funderburg: Never had a problem and it does block most ads from reoccurring...I recheck my preferences every couple months because some ad companies reinstate the ads. No problem, I just update my choices.
(2018-08-10) Dennis Funderburg: Never had a problem and it does block most ads from reoccurring...I recheck my preferences every couple months because some ad companies reinstate the ads. No problem, I just update my choices.
(2018-08-05) Malen Chittaro: Acá no me cabe que google use mi data porque me limita a la parte de mundo que frecuento. Vamos a ver si no es demasiado mundo igual.

Statistics

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50,000

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Extension in store

Web page

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