The Supermetrics Google Marketing Platform power tools for smart digital marketers and analysts.
Da Vinci Tools brings handy enhancements to Google Analytics, Google Tag Manager, Google Ads and Data Studio.
Google Ads (aka AdWords):
▻ Table Heat Maps
Google Analytics:
▻ Go directly to UA Config Variable from a GA Tag
▻ Revert/Refund transactions or individual items [1]
▻ Remember the last report you were on
▻ Easily turn off tracking for the specified properties (for you only)
▻ Keep the report and table header at the top when scrolling
▻ Show view name in tab title
▻ Highlight high/low points in overview graphs
▻ Table heat map
▻ Simplified table comparison when using multiple data ranges
▻ Confidence Test calculator
▻ Create request for Reporting API v4, GSheet Addon or Supermetrics based on the current report settings
▻ Add several options to the date picker
▻ Handle pop-up link when Page is prefixed with Hostname using a filter
▻ Easily clear all segments to get back to "All Users"
▻ Pin a default segment instead of "All Users"
Google Tag Manager:
▻ Create a new Tag/Trigger/Variable from the Overview pane
▻ RegEx are validated for Trigger rules and RegEx Table Lookup Variables
▻ Search filters to display only Tags/Triggers/Variables
▻ Pause/Unpause tags directly from the Tags tab
▻ Inject your own GTM container on any page you want
▻ Easily copy/paste values from/to RegEx and Table Lookup variables
▻ Remember the last container you were on
▻ Remember your sorting preference for Overview, Tags, Triggers and Variables
▻ Make central table sticky & other UX improvements
▻ Easily turn off the specified container (for you only)
▻ Turn all built-in variables on/off at once
▻ Dark themed editor
▻ Show container name in tab title
▻ Automatically create a code block when creating a new custom JavaScript variable or custom HRML tag
▻ Code beautification for custom HTML tags and custom JavaScript variables
▻ Highlight vars in code editor
▻ Sort fields, custom dimensions and metrics when editing a GA tag
▻ Tidy GTM Preview
▻ Exit GTM Preview easily from the Preview window
▻ Remember if GTM Preview was minimized or expanded when navigating
▻ Allow Ctrl-C/Right-Click Copy to copy selected code when in Preview Mode
Data Studio:
▻ Automatically show sampling
▻ Auto-refresh the dashboard at the desired interval
Da Vinci Tools is another creation of Stéphane Hamel, the original author of the Web Analytics Solution Profiler (WASP) extension for tags auditing & debugging used by over 50,000 users.
[1] Those items requires access to your Google Analytics data.
Privacy Policy in Simple Terms: Da Vinci Tools doesn't collect/store your data - at all. Google Analytics data access is required for some features[1]. Chrome extension usage is tracked automatically by the Chrome Web Store. You can opt-in to share your email and usage to help improve this tool. This data will not be shared or used for other purposes. Read the full privacy policy linked on the right.
Latest reviews
- (2023-08-14) Piotr Sitek: Great once it worked, now discontinued nad forgetten!
- (2023-02-01) Antonio Serrano: This used to be the best Google Analytics extension ever, but since few days ago it is useless, because of the oauth sign in with Google is not working anymore. Without being signed in you can't use extension's features.
- (2023-01-24) WOM Tools: I really loved this tool. But as of recently, It has not been working correctly for me. I am unable to see the use of any of the features in Google Analytics and the sign-in page for this tool does not work.
- (2020-04-12) Transmission Parts: wow! wow! wow!
- (2020-03-23) Excellent tool that I use on a daily basis, and the more I use it the more I learn about it. Recommended for everyone out there doing Growth!
- (2019-12-09) Phil Pearce2: I do lots of GTM training session and the GTM injector feature within this plugin works perfectly for interactive training. Its a life saver! I used to use a different plugin for this task, but I have now switch to this - as its better (and free). Additionally, the UI improve such as sort custom dimensions, increased visible screen, and making the interface more colourful are nice touches. As GA & GTM interface development has slowed down, it good to see that Stephane has built a plugin that resolves some of the common issues and enhances the user experience. Huge kudos to him for building this! He`s a legend.
- (2019-10-30) Gus Martin: What a beauty!!!!! This extension makes GTM even easier to use!... The lookup table copy/paste functionality is a life saver!
- (2019-10-28) Barry Mann: Must-have extension for Google Analytics & GTM Practitioners.
- (2019-10-10) Chris Walton: It's a useful tool, but if you have multiple chrome logins, expect to get spammed with the constant notifications of updates, it's the only extension that keeps opening up a new tab highlighting all the changes. Cool idea, but far too needy
- (2019-08-16) Ryan Levander: This is a MUST own for anyone who is in the data world. I actually had this tool, and asked Stéphane if he could make a slight modification as to how I was seeing an integration every time I would go into Google Analytics segments. He listened and fixed it very quickly. Top notch support for a free (even though I happily donate to it) extension. What a great extension from a great guy who's really here to help us all. Bravo, Stéphane...you make nerding out in data even more fun than it already is! :)
- (2019-07-24) Danny Mawani Holmgaard: Davinci tools gives us all of the features we never knew how desperately we needed it. My highest recommendations - Thanks for making my work easier Stéphan!
- (2019-07-24) Julian Erbsloeh: I use this extension every day, across Google Analytics, GTM and Data Studio, the fact that it is free is amazing. What's even better is that it is continuously growing and improving, as the tools and the landscape change. Not long, I sent a feature request to Stephane, the developer to auto-enable sampling being highlighted in Data Studio and it only took a couple of weeks to appear in the next release! This is amazing, thank you Stephane for making our lives easier!
- (2019-06-18) JF Amprimoz: Dozens of little things (and some big ones) that make life so much easier for Analytics/GTM/DS users!
- (2019-06-04) Matthew Niederberger: How could I forget to rate this? Absolutely a must have extension for anyone using Google Analytics and Google Tag Manager. Brings some well needed functionality to the table. Well done Stéphan!
- (2019-04-28) Paul Hodges: Stephane,the author of this add-on worked tirelessly to figure out why the app wasn't working properly on my computer. Other authors would ignore you after a while. After several exchanges and adjustments he pinpointed the problem and fixed it!! Booya!! In the process he's enhanced its utility so that it will function properly on a wider variety of user IP configurations. I have no doubt now that this add-on has made Google Analytics more relevant for me now that I am not counting myself as a site visitor to my own website. It drove me crazy that my site visitor stats were skewed by my own visits during site maintenance and upgrades. It's a great add-on if you want to accurately monitor your website's visitors!
- (2019-04-24) So useful, absolutely a must-have!
- (2019-04-04) Julius Fedorovicius: A great extension that enhances and eases the usage of GTM, GA, etc. If I was on GTM creators' team, I'd take a look at Da Vinci for inspiration what other useful features could be developed :)
- (2018-08-03) Jenna Moakley: Best tool as chrome extension I've ever downloaded! Very useful and stocked full with features! Brillant features, I might add. Thank you so much for creating this!
- (2018-08-02) Makes working with GTM, GA ve Data Studio much more easier.
- (2018-06-26) Sholto McNeilage: Working in an agency across a huge amount of GA & GTM accounts this plugin has been a godsend since I started using it a week or so ago. One of those tools you wish you'd found earlier.
- (2017-12-08) Maichel JDE: Absolutely great addition for GA
- (2017-12-07) Christopher Guillou: This tool is just almost too good to be true ... seriously ! Can't wait for the upcoming new features :)
- (2017-07-06) Pedro Pinto: some awesome feature to enhance G.A. usability. Great job!
- (2017-05-24) Ali Shah: Awesome add on. Love the heatmap :)
- (2017-05-23) Craig Addyman: Love it
- (2017-05-19) Analytics Team: Great little browser extension that addresses a number of GA issues and adds some neat functionality. Well done.