Take a look at your website with the eyes of a drunk.
A user should be able to look at a page and instantly recognize what is the path he is supposed to take. So, here is a question for you: Can a user go through your conversion funnel without being able to read a single word on your website? In most cases, no. Very often there is a secondary element on the website that happens to pop-out more then the call-to-actions, and distract the user from the awesome conversion path you designed. There is an easy way to check if this is the case: Become a drunk user. With a simple click on the app's icon, you will be able to browse through any website with a blurry vision and test the UX design of any website. Why is this different than taking a screenshot and applying a gaussian blur? - It's faster - You can navigate the full website without taking dozens of screenshots - You can click on any element and actually go through the conversion funnel - You can activate it and deactivate it at any time with 1 click Once you find some elements on you website for which you want to improve the visual hierarchy, here are a few things you might want to play around with: Size Contrast Colour Shape Position Whitespace and padding Developers: Simone Magazzù & Giacomo Grazioli Mentions: As far as I can tell, the phrase The User is Drunk can originally be attributed to Will Dayble.
- (2016-12-25) Francesco Battistotti: Great app!