ObservePoint Tag Debugger

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Troubleshoot and audit analytics tags, variables and on-click events. Supports Adobe Analytics, Google Analytics, Ensighten and more

Latest reviews

• (2023-02-20) Chris Cochran: This extension used to have utility, but now it opens a new tab claiming it is "updated" in every browser, every time I open a browser. Over and over and over. It's beyond annoying, and I am removing this extension from all browsers immediately. I used to use it and actually recommended it to some colleagues, but NEVER again. Buggy, annoying, and annoying. Also, it's SUPER ANNOYING to get these tabs opening up repeatedly, which is really annoying. Now, you should be as annoyed as I am using this extension with the repeated expression of the same message "Updated...".
• (2023-02-17) Olivier VIT et équipe RESONEO: Hey Pretty reliable in detecting and parsing tag that effectively did fire But since a few days it keeps opening a new tab towards https://www.observepoint.com/ claiming that it has updated. Once would be OK, but now it's daily !!! Please let us work !
• (2023-02-16) Clark Jensen: Used it once a few months ago, and it was a helpful tool! I only need to use it very infrequently though, and for the last few weeks it automatically opens up a new tab every day with an ad for it's new features and premium version. I'm removing the extension just to stop the constant ads. If I need the tool again, I'll install it, use it, then quickly uninstall it again. :/
• (2022-07-18) Roberto Benites: Nice extension, would be nice to see the requests parsed out in a more readable format like other tools do (ex: Omnibug).
• (2021-06-22) Virginia Coates: Really useful!!
• (2021-06-21) Jeff Tucker: Super simple tool! Easily step through a web session and record all the web network calls and their payloads parsed. The plugin lets you view all the variables captured in web analytics or customized data layers. The export option doesn't allow you to see the parsed payloads which is a bummer, but it does allows you to see what calls fired, the page they fired on and even the load time it took for each request. Simplifies the manual web analytics QA process by a ton!
• (2021-06-21) Dylan Sellers: ObservePoint's Tag Debugger is simple, yet elegant. The tag database is robust and makes it way simpler for spot checking on websites. There are many times where I am proven wrong by the debugger and I catch things that I wouldn't have otherwise. Strong recommendation!
• (2019-04-08) Marcus Tucker: It still seems to work but the export option doesn't include the "latency" metric, which is a shame as it's quite important. The export also doesn't include the URL of each script, which is a surprising and disappointing omission indeed.
• (2018-09-24) Downgraded review. Looks like it doesn't support newer versions of Chrome.
• (2017-11-16) M Bella: Doesn't work anymore?
• (2017-09-06) Ihor Linnyk: Great add-on, thanks. Shows every 3rd party on the page, not only tracking but also A/B testing services.
• (2016-12-13) SEO Guy: Great tool. Well laid out and easy to read.
• (2016-11-30) Drew Sellers: Super helpful tool!
• (2016-09-07) Will England: Daily use tool. Would be 5 stars if it could show the tag tree, identifying the source of each tag on the page visually.
• (2016-07-20) Gordon K: Has some bugs, sometimes stops working tracking events and requires a restart of Chrome. It does not record GA events with the {transport:'beacon'} option. it is easier to read than GA debugger but ultimately less useful.
• (2016-06-23) It is part of my everyday analytics analysis. Works great.
• (2016-03-22) Bradley Perry: I use this in addition to Chrome developer tools. It makes it much simpler to see what tags are on my pages and what information they are passing over.
• (2015-10-23) Holly Halifax: I can't open it up
• (2015-06-08) Clint Gausnell: I have been using the ObservePoint Tag Debugger for about 7 months now and it is simple to use for someone who isn't proficient at coding and debugging work. I use it on a daily basis.
• (2015-06-02) Chris Burton: I use the ObservePoint debugger everyday. It's easy to use. I love seeing which tags are firing and variables associated with each tag.
• (2015-02-06) Bridgette G: Really helpful app. Only thing that drives me nuts is while the requests keep coming through, the list moves. So if you're hovered over a request, trying to read its parameters, within a few seconds, it's moving down the page. The list should remain still unless the user scrolls it. Makes it really difficult to read one individual request.
• (2014-12-05) Paromita Bose: great app. helpful!
• (2014-05-29) Ryosuke Sawada (manji6): シンプルで使いやすいと思います。
• (2013-06-25) Updating my rating based on usage over the past few months(now 6/25/13). ObservePoint is my go-to plugin for simple troubleshooting in Chrome. 1. Still no cookies. Validating visitors across domains still isn't possible. Would love to see another tab akin to Variables/Request and adding in Cookies. 2. Return code is there, I was just looking in the wrong spot! It is worth noting that the return code gets covered once you select a tag request. 3. Variables/Parameters are still categorized in an odd manner. Would like to see this cleaned up(specifically looking at Webtrends tagging). ____________________ Nifty tool aimed at Analytics tag troubleshooting. A couple of things I noticed that would be nice to have as well: 1. I don't see any cookies. Because cookies are often the primary way to identify a visitor, not seeing the cookies set or passed is a problem. Especially when dealing with cross domain tracking I want to make sure my cookies are consistent across domains and I can't validate that with this tool. 2. No way to see if the request was successful, IE no return code shown. Without a 200, or something denoting a success message I am not sure that even if the request was built that it was sent(mainly for event tracking where the visitor has navigated away from the page. 3. Page information and Variables are split, and some not categorized properly. It may be nice to split parameters into groups like page and variables, but there are parameters in Webtrends like dcssip, dcsuri which should fall under page information. And some parameters like Browsing hour, Resolution, JavaScript enabled etc. that is visitor information and not page information. Would also be nice to see custom variables have their own section as well. Cool features: 1. Decoded version of the request is super nice because now I can see the special characters instead of trying to manually build the request back myself. 2. Icons for Analytics requests makes it easy to see if a page has multiple tags. Hopefully this doesn't fall on deaf ears as this does have some cool features I wish were in other tools.
• (2013-06-20) Jake West: I'm on 32-bit Windows, and like the note says I installed Canary and the tool works great.
• (2013-06-06) Stuart Roskelley: Similar issue to the last comment. It was fantastic, but stopped working with the last chrome update. To make matters worse, it is constantly running a high process 8-10% cpu at all times.
• (2013-05-24) Phil De Leon: Observepoint has been GREAT the last few months... but the extension seems to have stopped working with the latest Chrome update. I'm not seeing any tags anymore.
• (2013-03-23) Todd Fitch: very nice extension
• (2013-03-22) Ben Mrd: VERY good extension
• (2012-11-15) Big Ticket: I am working in the Web Analytics industry (Not at Observe Point so not biased) and this tool is going to ease my day to day job. Brilliant extension for my favourite browser!
• (2012-11-09) David Cox: This is a great tool for verifying that my analytics tags are loaded and firing properly. Being able to see how the variables are set and what's being sent to the analytics provider (Google Analytics in my case) is really helpful.