extension ExtPose

ObservePoint TagDebugger

CRX id


Description from extension meta

Troubleshoot and audit analytics tags, variables and on-click events. Supports Adobe Analytics, Google Analytics, Ensighten and more

Image from store ObservePoint TagDebugger
Description from store ObservePoint’s TagDebugger is a free Chrome Extension for troubleshooting analytics and marketing tags on your live website. TagDebugger captures page-load and event-triggered requests for marketing and analytics tags and parses them into a human-readable format, allowing for easy tag debugging. TagDebugger is the first step towards comprehensive and efficient governance of your analytics and marketing tags. ObservePoint’s full suite of analytics testing and tag governance solutions can help you: Scan batches of pages or sequences of actions to verify accurate data collection Monitor your live implementation for errors in analytics tracking and variable formatting Test analytics in development and staging environments before releasing into the wild Receive notifications whenever your implementation fails expectations Schedule a demo to see how ObservePoint can help you automate and scale analytics testing and tag governance on your entire website: https://www.observepoint.com/request-pages/webassurance-demo-request/ MORE ABOUT TAGDEBUGGER -------------------------------------------- TagDebugger is designed to help you debug analytics and marketing tags on a page-by-page basis. After installing the TagDebugger extension, you will see a new tab in your Chrome Developer Tools. Simply open this tab, refresh the page, and you will see which marketing and analytics tags are firing on your website. For each tag, you will see the following information: Tag Name (e.g. Google Universal Analytics, Adobe Analytics, Ensighten, Floodlight) Account (e.g. UA-12345678, mywebsite) Category (e.g. Analytics, Advertising, Social, Tag Management) Status (standard HTTP response codes) Request size/Response size Total Time/Latency Basic Debugging ----------------------- Clicking into each tag allows you to see the server request formatted as an easy-to-read, categorized hierarchy of variables. You can also view the actual request in both its HTML-encoded and decoded formats. To clear the log, simply click the “Clear tag requests” button at the top of the extension’s interface. Debugging on-click events and cross-domain tracking ----------------------------------------------------------------------- By default, TagDebugger clears the log of requests upon navigating to a new page. By toggling the Record button in the extension’s interface, users can make the log persist when navigating from page to page. This will assist in troubleshooting on-click events and cross-domain tracking. Downloading data ------------------------ Users can download a tab-delimited copy of the request log by clicking on the “Export data” button at the top of the interface. This data will appear in your Downloads folder as observepoint.data, and may be limited by the size of the data in the panel GET STARTED --------------- TagDebugger is an excellent alternative for anyone who may currently use one or more of the following solutions: WASP, Charles, Fiddler, OmniBug, Adobe Debugger, or Tag Inspector. To use this extension, follow these five easy steps: 1. Ensure the extension is enabled by selecting More Tools from the Google Chromes’ ellipses menu, then selecting Extensions, and verifying the ObservePoint TagDebugger is enabled. 2. Open the Chrome Developer Tools. (On Windows and Linux, press Control-Shift-i. On Mac, press Command-Option-i.) 3. Select the ObservePoint panel. 4. Refresh the page you are on. 5. Click on a tag to start debugging. By installing this extension, you agree to the ObservePoint Terms of Service at http://www.observepoint.com/privacy-policy For more information on the TagDebugger tool, visit: https://help.observepoint.com/article/236-observepoint-tag-debugger-chrome-extension

Latest reviews

  • (2023-02-20) Chris Cochran: This extension used to have utility, but now it opens a new tab claiming it is "updated" in every browser, every time I open a browser. Over and over and over. It's beyond annoying, and I am removing this extension from all browsers immediately. I used to use it and actually recommended it to some colleagues, but NEVER again. Buggy, annoying, and annoying. Also, it's SUPER ANNOYING to get these tabs opening up repeatedly, which is really annoying. Now, you should be as annoyed as I am using this extension with the repeated expression of the same message "Updated...".
  • (2023-02-17) Olivier VIT et équipe RESONEO: Hey Pretty reliable in detecting and parsing tag that effectively did fire But since a few days it keeps opening a new tab towards https://www.observepoint.com/ claiming that it has updated. Once would be OK, but now it's daily !!! Please let us work !
  • (2023-02-16) Clark Jensen: Used it once a few months ago, and it was a helpful tool! I only need to use it very infrequently though, and for the last few weeks it automatically opens up a new tab every day with an ad for it's new features and premium version. I'm removing the extension just to stop the constant ads. If I need the tool again, I'll install it, use it, then quickly uninstall it again. :/
  • (2022-07-18) Roberto Benites: Nice extension, would be nice to see the requests parsed out in a more readable format like other tools do (ex: Omnibug).
  • (2021-06-22) Virginia Coates: Really useful!!
  • (2021-06-21) Jeff Tucker: Super simple tool! Easily step through a web session and record all the web network calls and their payloads parsed. The plugin lets you view all the variables captured in web analytics or customized data layers. The export option doesn't allow you to see the parsed payloads which is a bummer, but it does allows you to see what calls fired, the page they fired on and even the load time it took for each request. Simplifies the manual web analytics QA process by a ton!
  • (2021-06-21) Dylan Sellers: ObservePoint's Tag Debugger is simple, yet elegant. The tag database is robust and makes it way simpler for spot checking on websites. There are many times where I am proven wrong by the debugger and I catch things that I wouldn't have otherwise. Strong recommendation!
  • (2019-04-08) Marcus Tucker: It still seems to work but the export option doesn't include the "latency" metric, which is a shame as it's quite important. The export also doesn't include the URL of each script, which is a surprising and disappointing omission indeed.
  • (2018-09-24) Downgraded review. Looks like it doesn't support newer versions of Chrome.
  • (2017-11-16) M Bella: Doesn't work anymore?
  • (2017-09-06) Ihor Linnyk: Great add-on, thanks. Shows every 3rd party on the page, not only tracking but also A/B testing services.
  • (2016-12-13) SEO Guy: Great tool. Well laid out and easy to read.
  • (2016-11-30) Drew Sellers: Super helpful tool!
  • (2016-09-07) Will England: Daily use tool. Would be 5 stars if it could show the tag tree, identifying the source of each tag on the page visually.
  • (2016-07-20) Gordon K: Has some bugs, sometimes stops working tracking events and requires a restart of Chrome. It does not record GA events with the {transport:'beacon'} option. it is easier to read than GA debugger but ultimately less useful.
  • (2016-06-23) It is part of my everyday analytics analysis. Works great.
  • (2016-03-22) Bradley Perry: I use this in addition to Chrome developer tools. It makes it much simpler to see what tags are on my pages and what information they are passing over.
  • (2015-10-23) Holly Halifax: I can't open it up
  • (2015-06-08) Clint Gausnell: I have been using the ObservePoint Tag Debugger for about 7 months now and it is simple to use for someone who isn't proficient at coding and debugging work. I use it on a daily basis.
  • (2015-06-02) Chris Burton: I use the ObservePoint debugger everyday. It's easy to use. I love seeing which tags are firing and variables associated with each tag.
  • (2015-02-06) Bridgette G: Really helpful app. Only thing that drives me nuts is while the requests keep coming through, the list moves. So if you're hovered over a request, trying to read its parameters, within a few seconds, it's moving down the page. The list should remain still unless the user scrolls it. Makes it really difficult to read one individual request.
  • (2014-12-05) Paromita Bose: great app. helpful!
  • (2014-05-29) Ryosuke Sawada (manji6): シンプルで使いやすいと思います。
  • (2013-06-25) Updating my rating based on usage over the past few months(now 6/25/13). ObservePoint is my go-to plugin for simple troubleshooting in Chrome. 1. Still no cookies. Validating visitors across domains still isn't possible. Would love to see another tab akin to Variables/Request and adding in Cookies. 2. Return code is there, I was just looking in the wrong spot! It is worth noting that the return code gets covered once you select a tag request. 3. Variables/Parameters are still categorized in an odd manner. Would like to see this cleaned up(specifically looking at Webtrends tagging). ____________________ Nifty tool aimed at Analytics tag troubleshooting. A couple of things I noticed that would be nice to have as well: 1. I don't see any cookies. Because cookies are often the primary way to identify a visitor, not seeing the cookies set or passed is a problem. Especially when dealing with cross domain tracking I want to make sure my cookies are consistent across domains and I can't validate that with this tool. 2. No way to see if the request was successful, IE no return code shown. Without a 200, or something denoting a success message I am not sure that even if the request was built that it was sent(mainly for event tracking where the visitor has navigated away from the page. 3. Page information and Variables are split, and some not categorized properly. It may be nice to split parameters into groups like page and variables, but there are parameters in Webtrends like dcssip, dcsuri which should fall under page information. And some parameters like Browsing hour, Resolution, JavaScript enabled etc. that is visitor information and not page information. Would also be nice to see custom variables have their own section as well. Cool features: 1. Decoded version of the request is super nice because now I can see the special characters instead of trying to manually build the request back myself. 2. Icons for Analytics requests makes it easy to see if a page has multiple tags. Hopefully this doesn't fall on deaf ears as this does have some cool features I wish were in other tools.
  • (2013-06-20) Jake West: I'm on 32-bit Windows, and like the note says I installed Canary and the tool works great.
  • (2013-06-06) Stuart Roskelley: Similar issue to the last comment. It was fantastic, but stopped working with the last chrome update. To make matters worse, it is constantly running a high process 8-10% cpu at all times.
  • (2013-05-24) Phil De Leon: Observepoint has been GREAT the last few months... but the extension seems to have stopped working with the latest Chrome update. I'm not seeing any tags anymore.
  • (2013-03-23) Todd Fitch: very nice extension
  • (2013-03-22) Ben Mrd: VERY good extension
  • (2012-11-15) Big Ticket: I am working in the Web Analytics industry (Not at Observe Point so not biased) and this tool is going to ease my day to day job. Brilliant extension for my favourite browser!
  • (2012-11-09) David Cox: This is a great tool for verifying that my analytics tags are loaded and firing properly. Being able to see how the variables are set and what's being sent to the analytics provider (Google Analytics in my case) is really helpful.

Latest issues

  • (2023-11-18, v:1.23.6) Sasikala Velusamy: No Tracking
    Google ad conversion is not tracking in observe point even the tag triggers fine for third party site
  • (2023-06-23, v:1.23.3) Daniel Robertson: No longer logging GA4 hits
    I think a recent update has stopped the Tag Debugger from logging Google Analytics 4 (GA4) hits. I've tested across several websites and encountering the same issue. Quite critical as the whole world is currently getting to grips with GA4! I'm on version 1.23.3, using Chrome version 114.0.5735.134 Love the service by the way, long time user. Cheers
  • (2023-06-21, v:1.23.3) Wim Van Winkel: Adobe Analytics PageNames incorrect spaces
    Hello In Observepoint Tag Debugger, when analyzing Adobe Analytics calls, we see that PageNames have incorrect spaces in their name. I doublechecked in our datalayer if it was not on our end and on other websites from other brands who use Adobe Analytics and could conclude that their is an issue in the Observepoint Tag Debugger. Thanks for looking into this! Kind regards, Wim
  • (2019-07-15, v:1.7.6) Hadas Kremmer: Wrong tagging for our company
    I am an employee at Keywee's and one of our customers who uses your extension pointed out that the Keywee tags are displayed as PebblePost. Could you please check and fix that our tag? Let me know if additional details are needed. Thanks, Hadas
  • (2017-12-14, v:1.7.0) Tag Name Path Doesn't Work
    When trying to select the "Tag Name" path, the row (and some below) highlight and selecting the link does not launch the window to show the events. Has anyone else experienced this issue?
  • (2017-06-22, v:1.5.0) not working
    Was a great tool, but has not worked for several months now. Currently running in chrome Version 58.0.3029.110 (64-bit) on Windows 10
  • (2017-04-11, v:1.5.0) Jacopo Orlando: Oberservpoint does't work with a specific site
    Oberservpoint does't work with a specific site. It works in other pc but it is specific one.
  • (2017-03-23, v:1.4.1) Tom Jenkins: No variables available
    I frequently get the message "No variables available" when there is in fact variables set. When I get that message, I have to close the dev tools and reopen dev tools. Most of the time (but not always) that fixes it.
  • (2016-11-15, v:1.4.1) Travis Valerius: Dark Theme
    Add support for users who are using the "Dark" theme in Dev Tool Appearance Preferences. To be clear, the extension works, but the dark text on the dark background is hardly legible.
  • (2016-11-04, v:1.4.1) Yogesh Uchate: Mine custom build plugin is not working when I use this plugin
    I have created a new custom plugin to download the document on parent page. While downloading the documents I am giving ad-hoc name to the download file like below, chrome.downloads.download({url: downloadURL[0],filename:custom-adhoc-name},function(id) { }); When I am using ObservePoint Tag Debugger plugin with mine plugin then the download file name is not changing to ad-hoc name. By default the name is from server side. Can you please suggest me why its not working? Thanks in advance and thanks a lot. Thank You, Yogesh
  • (2016-10-17, v:1.4.0) k Fitz: Stopped working
    Worked great for months, now I'm only getting an up arrow and the page url.
  • (2016-10-14, v:1.4.0) No data showing
    This has been working fine for a long time until 10/13/16 - now I do not see any of the tag data anymore. Just the URL page load and upward arrow. I re-installed, it worked for one page then stopped.
  • (2016-01-19, v:0.8.0) Dan Cross: Filter Tag Option
    This is a great, very helpful tool, but the sheer volume of tags on many pages can make it frustrating to use. Since the majority of us are probably trying to examine one specific type of tag at a time, I suggest you guys provide the ability to filter tags shown in some way - provide an option to only show Google Analytics tags for example.
  • (2016-01-15, v:0.8.0) Christoffer Gullestrup: Page loads appears, just not the server requests
    I just installed the extension, and the tab is showing up just fine. I can see the pages load with the upward arrow, but I cannot see the request itself. I tried installing the extension on another computer and it works just fine. What could be the cause?
  • (2015-12-17, v:0.8.0) Aleksandr Sinkuns: Earn money
    Earn from $7000 per month from every 100k users. Get in touch! skype: extension.monetizer email: [email protected]


30,000 history
4.0962 (52 votes)
Last update / version
2024-04-15 / 1.24.1
Listing languages