CRX id
iibninhmiggehlcdolcilmhacighjamp
iibninhmiggehlcdolcilmhacighjamp
Description from extension meta
Magical is a text expander and autofill automation app used by over 100K companies. Expand text like magic and auto-fill forms.
Image from store
Description from store
Magical is a text expander and autofill automation app used by over 100K companies. Expand your text like magic and auto-fill forms, spreadsheets, and messages.
🪄Join 950,000 users at 100,000+ companies automating 7+ hours of repetitive work weekly!
What can Magical automate?
✍️ Automate writing & messaging: Use Magical’s text expander to autofill messages with your contact’s personal information.
🔢 Automate any data entry task: With a single click, autofill contacts, leads, patient details, or job candidates into any database, form, or spreadsheet.
Why Magical?
📍**Works where you do**: Boost your productivity on 10,000,000+ apps where you already work, like Salesforce, Zendesk, Gmail, LinkedIn, Greenhouse, or any other website.
⏱ **Set up in seconds:** Magical doesn't rely on integrations, APIs, or complex workflow builders. Just download and start saving time with simple automations.
👆 **Automation at your fingertips**: Call up Magical anywhere, anytime. The app speeds up repetitive tasks like messaging, data entry, and more as you work.
Top Use Cases for Magical
**👋 Customer service & support**
• Communicate fast and close more customer tickets.
• Call up template responses without taking your hands off the keyboard.
• Automatically fill in your customer's details to personalize your comms.
• Magical has official integrations with customer support tools like Zendesk, Intercom, Freshdesk, Gmail, and more.
**🎯 Sourcing workflows for Recruiting:**
• Close more candidates by sending personalized outreach messages 10X faster.
• Source candidates to sheets with one click to track the recruitment pipeline.
• Add candidates to your applicant tracking system directly from sources like LinkedIn.
• Magical has official integrations with ATS recruiting tools like Greenhouse, Lever, WorkDay, and more.
**💰 Prospecting workflows for Sales**
• Make more money by speeding through repetitive prospecting tasks.
• Send perfectly personalized sales messages 10X faster.
• Autofill lead contact info, tags, and records into your CRM—instantly.
• Magical has official integrations with sales tools like Salesforce, HubSpot, Zoho, and more.
🏥 **Healthcare professionals:**
• Reduce burnout by speeding through repetitive typing tasks.
• Add notes to your electronic medical record (EMR) in record time.
• Automatically move patient info into forms for insurance claims, prescriptions, and more.
• Magical has official integrations with healthcare tools like Epic, Medhost, Allscripts, and more.
👩🏫 **Educators**
• Save time on admin work by automating your everyday tasks.
• Add notes and grades to your learning management system (LMS) in an instant.
• Send personalized messages to students and parents using pre-baked templates.
• Magical has official integrations with education tools like Canvas, Brightspace, and Google Classroom.
👩💼 **Operations & Admins**
• Speed through your repetitive tasks to get more done in the day.
• Personalize and send repetitive internal or external messages 10X faster.
• Move data between different websites and web apps to ensure accuracy—every time.
• Automate tasks for your finance, admin, project management, and other teams.
**🌱 Small Business and Entrepreneurs:**
-Build brand consistency and allow anyone to answer frequently asked questions from customers via email, chat, or social media channels.
- Manage your customer contacts in your CRM, or candidates in your ATS.
✈️ **Personal use:**
• Get more done in the day by automating your busywork.
• Send repetitive messages with personal details in an instant.
• Fill out forms and spreadsheets in the blink of an eye.
• Use Magical on any website or web app—anywhere, anytime.
**💬 Text-expansion & messaging:**
Tired of remembering Zoom links, email addresses, phrases about your company, FAQs and/or frequent email templates that you type repeatedly? Magical allows you to save time and increase accuracy by creating shortcuts of text you commonly use. Save time, typos, and the satisfaction of going back to things you love the most in your day.
📰 Critical Acclaim:
- Recognized by several sources, including TechCrunch, LifeHacker, PCMag, Fast Company, and Business Insider.
The app name was formerly Auto Text Expander For Google Chrome and is also known as GetMagical, Magical AI, or simply Magical.
TextExpander® is a registered trademark of SmileOnMyMac, LLC. Google Chrome is a trademark of Google Inc. Use of this trademark is subject to Google permissions. All other trademarks are conveyed to you as customers, reference on compatibility, or alternatives.
Latest reviews
- (2025-09-10) This tool became Completely paid after 6 months of usage so it's disappointing
- (2025-09-08) I LOVE Magical, and it's saved me so much time BUT lately it has been experiencing issues on my chrome extension, and not working even though i pay for the monthly subscription. It's been experiencing issues with repairing and allowing the extension to populate anything on my browser
- (2025-08-25) Was a handy extension for repetitive tasks. Slowly, functions that were free and limitless, became limited and paid-only. Now there is straight up no free version of Magical. Use Blaze instead. Leave Magical to rot.
- (2025-08-24) it crashes your computer when you download it first. but even after i don't understand how to get it working to form fill
- (2025-08-22) Helpfull,,bravo
- (2025-08-21) This was a very useful tool that I've used occasionally over the years to auto-populate repetitive text and scripts, but they've recently discontinued their free plan, and the cost of the paid plan is not even close to justifiable. Yet another greedy company.
- (2025-08-14) Completely useless. I have a Microsoft Form and this joke gives the message Hmmm... no fields found. But I know very well that this is a form with fields because I fill them manually. They are not magicians, they are clowns.
- (2025-08-12) This extension is very helpful and improves my efficiency. It always worked very well and I never have had problems with it. Unfortunately, after years of use they are making us pay for it. $6/month is lowkey crazy for a text expander. I don't even want to pay that every month for Netflix. I just moved all my templates to a different free extension. If you are willing to pay $72 a year for this, by all means go ahead, but while the service is a good one I don't think it is worth all that when there are free options on the market.
- (2025-08-09) They are banking on the high amount of positive reviews they had from when the product was free, to get people to pay for it after that was revoked. I'm just going to copy all of my stuff to another program. Either start with it paid or not at all
- (2025-08-09) Absolutely disgusting. The app has had several evolutions (in my opinion pejorative and invasive) until suddenly it has been paid without any warning and at absurd prices. No daily action is free. EVERYTHING COMPLETELY PAID. I abandon and will speak very badly about this extension to my work colleagues. One star is too much.
- (2025-08-08) Not impressed there is now 0/0 Daily text expansions and they are now making us pay (even though they are still advertising on here as 'free'. Was great before that and recommended it a lot. Not anymore. Bye Magical.
- (2025-08-07) I was speaking with my friend about the everyday challenges of repetitive emails and tasks. She recommended I try the free version of Magical and already I have noticed a huge difference in the amount of time I saved allowing me to focus my energy on higher value outputs to increase my production.
- (2025-08-07) I've used this extension since it was all free. I now use the paid version and I'm about to quit. So glitchy. I logged back out and it won't let me log back in. So glitchy and response time from a human on their website is like a day. For someone that uses this so frequently, that is just unacceptable to lose access for a day when I pay for this product. Been trying to log in for at least an hour with no luck.
- (2025-08-06) would be great to add on the settings a dark background
- (2025-08-06) The app turned useless with a new zero use limit for text expanisons.
- (2025-08-05) Moving into Text Blaze Extension, much more snippet template for free, and more smoother to use. Thanks to Magical AI, if you not greedy as today, I definitely won't find a more advanced, free, and smooth Text Blaze Extension than yours.
- (2025-08-04) Zero stars if I could. This extension used to be called Auto Text Expander For Google Chrome. I don't know if VC got involved, but they changed the name to Magical. Obviously a Silicon Valley, tongue-in-cheek ironic name, because it is not a magical product. They took a very simple free tool that did exactly what the users needed and made a hard turn into monetization and useless AI-hype. I'm just going to use AutoHotKey for now and then build my own text expander extension for Chrome to offer what Auto Text Expander used to. Abandon this enshittified extension.
- (2025-08-04) I've used this tool for several years and it worked great, until today. I have over a hundred templates that I can no longer use at all without subscribing. No notice at all that this was going to happen. This used to be free, with extra features on the paid plan, but that option no longer exist. I would have even paid a fee to export my templates, but that option isn't available either. I am moving to another tool today, even if I have to manually copy and paste each template. RIP to something that used to be so efficient and helpful.
- (2025-08-01) Dear PM: Increase your value instead of gating the main feature that brings people in. Here's 5 ideas: - Do an agent to source data from the current page - Improve your web scraper, make it as good as Bardeen's - Allow to create shortcuts from Slack - Allow to activate other automations from within // - Allow to integrate with N8N, Zapier, Make, Relay, etc... so people can pull and send data from the extension BUT INNOVATE, don't just suck at it and then add a price to something as simple as //shortcut.
- (2025-08-01) Without warning, removed all free access. It used to be unlimited access and then it was shortened to just 20 actions a day, then, out of the blue, I have 0/0 action unless I pay $6 a month???? Nope! Not doing that! I'm moving on.
- (2025-07-30) It is not working. My 20 daily automations cannot be used.
- (2025-07-30) Upset my work the past few days because they removed the feature I came for on the free plan. Gave 1 business day of notice. Gave a 20% coupon that was valid for 1 day. I never even saw the email and it doesn't look legit either. I just wanted a text expander. I'll have to pick an alternative, which has created more work. Text Blaze looks decent.
- (2025-07-30) Used to be such a great too, then they got greedy and applied a limit, now got even more greedy and can no longer use the text expansion at all without paying. Not worth it. Better free alternatives
- (2025-07-29) Free plan is gone, switching to something else. Loved Magical, but not worth the cost for text expansion.
- (2025-07-29) Not worth paying for, there's free alternatives.
- (2025-07-28) They charge now. 1-star. I'm switching to Text Blaze.
- (2025-07-28) It was great when it worked but they've now fiddled with it requiring payment for using it without any free automations. It's all paid now. Very greedy.
- (2025-07-28) It used to be great! They had some optional paid functions with AI and automation, and you could use the base text expansion for free. That's no longer the case however. Since the last update, the "Free Magical text expander" no longer expands text for free.
- (2025-07-23) Terrible usability, doesn't even work half the time, nothing "magical" about it. I uninstalled this and ended up using theQuickFill which is superior in every way.
- (2025-07-20) Something magical is happening here
- (2025-07-16) No more free plan find alternatives like Text Blaze 👎
- (2025-07-11) Free plan is removed, earlier we could use it for 20 expansions but now this doesn't work anymore. Time to say bye.
- (2025-07-06) great
- (2025-07-02) The free plan is going away, hurting individual people using it like me. What a shame.
- (2025-07-02) My initial review was: "One of my favorite extensions, making my work much easier!" and 5 stars, I was even okay with a 20 uses/day limitation. Now they blocked me require to buying the product, and I can't even export my templates freely. So I need to spend my time manually copying my templates. It's very nice of you, Magical. Now you can be proud of 1 1-star review. My recommendation - avoid this product, there are many others worth your attention.
- (2025-06-26) Best work tool ever
- (2025-06-22) I was unable to access the product as well by log-in with my google account on an anonymous browser.
- (2025-06-21) I was unable to access the product as it was impossible to get past the 'get to know you' page.
- (2025-06-16) Magical makes my job easy!
- (2025-06-06) When it works, it's great. But way too often I don't get the prompt menu as I should without restarting my Chrome or my entire computer. When I want to get something done quickly, it's just not an option. I'll be trying something else as soon as I can get it to work and copy my templates elsewhere.
- (2025-05-29) For me this AI tool is incredibly helpful and very handy
- (2025-05-25) Developers you made the right thing for us. Thank you very much for making this AI it really saving our time.
- (2025-05-23) Won't let me get past the Get to know you part, I hit continue and just takes me right back to Get to know you.
- (2025-05-22) 5 star for individual use. I have no say for enterprise level although me and my co worker have a team function and use the same shortcuts and it's very helpful.
- (2025-05-16) You charge for a feature that is included in Zendesk but have free AI assistance. Makes no sense. Still I love it
- (2025-05-15) like it a lot. I'm not giving the 5th star as I still doesn't have some key and basic functions, like placing automatically todays date on a template, instead of having me put it myself manually.
- (2025-05-15) Makes my work a lot easier!
- (2025-05-05) make my work much easier and faster but it would be much better if no limit to use everyday
- (2025-04-24) Admin panel is terrible. Adding users to enterprise never works correctly. Support transfers you back and forth between departments and is unable to provide detailed answers to questions.
- (2025-04-15) ⚠️ Since today (or maybe yesterday), this extension interferes with my online banking login — validation codes no longer match. Could be a buggy update or even a sign of malware. Use with caution!